The Target Audience

I have carried out some research into target audience. I started with the official definition for my genre above and then looked to see how our plans for our film would work towards attracting this audience.

Our genre is one of the easiest to classify in terms of target audience. It is clearly aimed at a female audience and because we have some cross-over with teen drama, it is also clear that we are mainly going to be targeting teenagers. Therefore our main aim with audience is to make sure we provide the key features that teenage girls expect to see in these films -  humour, interesting casting, up-to-date clothes and music, an accessible plot that has some kind of twist on a well known theme etc.