Research Title and Credits- Rachel Barnwell

This is a mindmap I created while looking at how titles and credits appear in different film openings. I looked at timing, placeent, order, font and colour choices. Of course, there was a lot of variation between films, so I then needed to try to summarise the key points about what I found out from tis research:

Summary

·         Credits in the click-flick genre often have the main characters in action with credits to the side or location shots, just so the viewer can recognise who the characters are and where the film is set.

·         The font and colour of the credits is important as it links with the genre and theme of the film - we will be using rounded writing and 'feminine' colours.

·         In a chick-flick genre of film, the actors' names usually appear - they are often a key draw and these are not fkilms that rely on a sense of reality.

·         The credits usually do not attract attention away from the action on screen, if the film wants the viewer to concentrate on the credits it has the credits appear on a blank screen. However, the credits to help to create the overall visual look of the opening and can suggest the style - we are thinking of a photo album kind of style for ours

·         Music helps the viewer to identify the genre and style of the film and is nearly always used especially in a chick-flick genre.

·         In chick-flick genres the title of the film usually appears early.

Production Company Logos and Indents

Universal

-23 seconds, lights coming out of world, the word universal comes from the side and moves across the world until it is in the middle, world spins, pixel sounding

Columbian Pictures

-21 seconds, the background is a sky full of clouds; dramatic music is used women with hand up in centre.

Pixar

-Animated jumping light, the word Pixar is all in capitals the letters are evenly spaced in a line, the animated lamp replaces the letter I, it lasts for 14 seconds

Warner Bros

-15 seconds, dramatic music plays, logo comes from an extreme close up of the side and turns around and straightens up, background is the sky and the logo is coloured gold

20^th Century Fox

Dramatic music- drums close up of logo, moves around, lights around the logo with beams that move, low angle shot to make logo look huge, lasts 20 seconds.

Summary

Music is nearly always used, a close up of logo and coming out of the close up to show whole logo is effective, usually lasts between 10-20 seconds, always a still image of logo at the end, the image of the logo can sometimes link with name but it’s not compulsory .